Linear Attribution Credit Calculator
Calculate exactly how much credit each marketing touchpoint receives under a linear distribution model.
How the Linear Attribution Model Calculates Credit
The Linear Attribution model is a multi-touch attribution strategy that distributes credit equally across every interaction a customer has with your brand before converting. Unlike "First Click" or "Last Click" models, which favor specific ends of the funnel, the linear model assumes every touchpoint played an equal role in the final purchase decision.
The Mathematical Formula
The logic behind linear credit calculation is straightforward division:
Monetary Credit = (Total Revenue) / (Total Number of Interactions)
Example Calculation
Imagine a customer journey consisting of four steps: an Organic Search click, a Social Media ad, an Email newsletter click, and finally a Direct visit. If the customer spends $200:
- Step 1 (Organic): 25% credit ($50)
- Step 2 (Social): 25% credit ($50)
- Step 3 (Email): 25% credit ($50)
- Step 4 (Direct): 25% credit ($50)
When to Use Linear Attribution
This model is best suited for businesses with long sales cycles where maintaining consistent brand awareness is vital. It prevents marketers from undervaluing middle-funnel interactions that keep a lead "warm" but rarely get credit in traditional single-touch models. However, its main drawback is that it fails to distinguish between high-impact interactions and low-impact "noise" touchpoints.