Social Media Engagement Rate Calculator
Calculate your true influence across Instagram, TikTok, and LinkedIn
How to Calculate Social Media Engagement Rate
Engagement rate is a key metric used to evaluate how much an audience interacts with a specific piece of content or a whole profile. Unlike follower count, which is a "vanity metric," engagement rate indicates the quality and relevance of your content.
The Engagement Formula
To calculate the engagement rate by followers (the most common method for public profiles), use the following formula:
Benchmarks: What is a "Good" Engagement Rate?
While engagement varies by industry and platform, here are general benchmarks for Instagram and TikTok:
- Under 1%: Low engagement (common for very large accounts or inactive followers).
- 1% – 3.5%: Average/Good engagement.
- 3.5% – 6%: High engagement (highly active audience).
- Over 6%: Very High/Viral engagement.
Practical Example
Suppose an influencer has 5,000 followers. They post a photo that receives 200 likes, 15 comments, and 5 shares.
Total Interactions = 200 + 15 + 5 = 220.
Calculation: (220 ÷ 5,000) × 100 = 4.4% Engagement Rate.
In this scenario, the user has a "High" engagement rate, making them more valuable to brands than an account with 50,000 followers and only 100 likes.