CSAT Score Calculator
Enter the number of satisfied customers and the total number of respondents to calculate your Customer Satisfaction Score (CSAT).
Understanding Your CSAT Score
The Customer Satisfaction Score (CSAT) is a widely used key performance indicator (KPI) that measures how satisfied customers are with a product, service, or overall experience. It's a direct and straightforward metric, typically gathered by asking customers a simple question like: "How satisfied are you with [product/service]?" or "How would you rate your overall satisfaction with the support you received?"
How CSAT is Measured
Responses are usually collected on a scale, most commonly a 1-5 point scale (1 being very dissatisfied, 5 being very satisfied), or sometimes a 1-3, 1-7, or 1-10 scale. For calculation purposes, "satisfied customers" are typically defined as those who give the highest ratings (e.g., 4s and 5s on a 5-point scale, or 9s and 10s on a 10-point scale). The CSAT score is then expressed as a percentage.
The CSAT Formula
The formula for calculating CSAT is simple:
CSAT Score = (Number of Satisfied Customers / Total Number of Respondents) × 100
This calculator uses this exact formula to give you an instant percentage.
Why CSAT Matters
- Customer Loyalty: High satisfaction often correlates with higher customer retention and loyalty.
- Early Warning System: A drop in CSAT can signal issues with products, services, or customer support, allowing businesses to address them proactively.
- Business Growth: Satisfied customers are more likely to recommend your business to others, contributing to organic growth.
- Product/Service Improvement: Feedback gathered alongside CSAT scores provides valuable insights for continuous improvement.
Interpreting Your CSAT Score
What constitutes a "good" CSAT score can vary significantly by industry, region, and even the specific product or service being evaluated. However, generally, a CSAT score between 75% and 85% is considered good, while anything above 85% is excellent. Scores below 70% often indicate areas that require immediate attention.
Examples of CSAT Calculation
Let's look at a couple of realistic scenarios:
- Example 1: A software company surveys 100 users after a new feature release. 80 users rate their satisfaction as 4 or 5 out of 5.
Calculation: (80 / 100) * 100 = 80% CSAT Score. - Example 2: An e-commerce store receives 600 responses to a post-purchase survey. 450 customers indicate they were satisfied or very satisfied.
Calculation: (450 / 600) * 100 = 75% CSAT Score. - Example 3: A customer support team handles 250 interactions in a day. Out of these, 220 customers rated their support experience as positive.
Calculation: (220 / 250) * 100 = 88% CSAT Score.
Use the calculator above to quickly determine your CSAT score and gain insights into your customer satisfaction levels.