Freelance Hourly Rate Calculator
Your Recommended Hourly Rate:
How to Set Your Freelance Hourly Rate
Transitioning from a traditional 9-to-5 job to freelancing requires a fundamental shift in how you view your income. You are no longer just an employee; you are a business owner. This means your hourly rate must cover more than just your take-home pay.
The Components of a Profitable Rate
- Desired Net Income: This is the amount of money you want in your bank account at the end of the year to cover your personal cost of living.
- Self-Employment Taxes: Unlike traditional employment where your employer pays half of your FICA taxes, freelancers are responsible for the full amount, plus federal and state income taxes.
- Business Overhead: Software subscriptions (Adobe Creative Cloud, Zoom), hardware, office space, marketing, and professional insurance must be accounted for.
- Billable vs. Non-Billable Hours: You cannot bill 40 hours a week. Admin work, invoicing, and prospecting are non-billable. Most successful freelancers aim for 20-25 billable hours per week.
A Realistic Example
Let's say you want to earn a $65,000 salary after taxes. You have $6,000 in annual business expenses and live in an area where your total tax burden is roughly 25%. If you take 4 weeks off per year and can maintain 25 billable hours per week:
- Adjusted for tax: You need $86,666 gross income.
- Plus expenses: Total needed is $92,666.
- Total hours: 48 weeks × 25 hours = 1,200 hours.
- Hourly Rate: $92,666 / 1,200 = $77.22 per hour.
Why "Value-Based" Pricing Matters
While an hourly rate calculator provides a vital "floor" for your pricing, consider value-based pricing for high-impact projects. If a website you build generates $50,000 in revenue for a client, charging $5,000 (regardless of hours) is often more appropriate than billing a flat hourly rate that might only total $2,000. Use this calculator to ensure you never go below your break-even point.