Icp Calculator

Ideal Customer Profile (ICP) Fit Calculator

Assessment Results

ICP Match Score

LTV/CAC Ratio

Prospect Grade

function calculateICP() { var industry = parseFloat(document.getElementById('industryFit').value) || 0; var size = parseFloat(document.getElementById('sizeFit').value) || 0; var tech = parseFloat(document.getElementById('techFit').value) || 0; var budget = parseFloat(document.getElementById('budgetFit').value) || 0; var contractVal = parseFloat(document.getElementById('contractVal').value) || 0; var cac = parseFloat(document.getElementById('cacCost').value) || 0; if (industry > 10) industry = 10; if (size > 10) size = 10; if (tech > 10) tech = 10; if (budget > 10) budget = 10; var avgScore = (industry + size + tech + budget) / 4; var matchPercentage = (avgScore / 10) * 100; var ratio = 0; if (cac > 0) { ratio = contractVal / cac; } var grade = "C"; var color = "#e74c3c"; var rec = ""; if (matchPercentage >= 85) { grade = "A+ (Tier 1)"; color = "#27ae60"; rec = "Excellent fit. High priority for sales outreach."; } else if (matchPercentage >= 70) { grade = "A (Tier 1)"; color = "#2ecc71"; rec = "Strong alignment. Allocate marketing resources."; } else if (matchPercentage >= 50) { grade = "B (Tier 2)"; color = "#f1c40f"; rec = "Moderate fit. Consider automated nurturing."; } else { grade = "D (Tier 3)"; color = "#e74c3c"; rec = "Low alignment. Do not prioritize at this time."; } document.getElementById('matchScore').innerText = matchPercentage.toFixed(1) + "%"; document.getElementById('ltvCacRatio').innerText = ratio.toFixed(2) + "x"; document.getElementById('prospectGrade').innerText = grade; document.getElementById('prospectGrade').style.color = color; document.getElementById('recommendation').innerText = rec; document.getElementById('icp-results').style.display = 'block'; }

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Understanding the Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) is a categorical description of the type of company that derives the most value from your product or service and, in return, provides the most value to your business. Unlike a "Buyer Persona," which focuses on the individual, an ICP focuses on the organization as a whole.

Why Use an ICP Calculator?

In B2B sales and marketing, resources are finite. If you target every company in your database with the same intensity, you suffer from high CAC and low conversion rates. Using an ICP calculator helps you:

• Identify High-Value Targets: Focus on prospects that mirror your most successful current clients.
• Improve Sales Efficiency: Ensure sales teams spend 80% of their time on Tier 1 leads.
• Reduce Churn: Customers who fit your ICP are significantly more likely to renew and expand.
• Optimize Marketing Spend: Direct your ad budget toward segments with the highest LTV/CAC potential.

How to Score Your ICP

To use this calculator effectively, evaluate your prospects based on four primary pillars:

1. Industry Alignment: Does the prospect operate in a vertical where your solution has proven case studies?
2. Company Size: Is the prospect at the right growth stage? (e.g., Enterprise vs. SMB).
3. Technographic Fit: Does their current software stack complement or integrate with your tool?
4. Budget & Authority: Can they afford the solution and do you have access to the decision-maker?

Example Calculation

Imagine a SaaS company selling cybersecurity software. Their ICP is a FinTech company with 500+ employees using AWS.

• Industry Fit: 10/10 (FinTech is their specialty)
• Size Fit: 8/10 (Prospect has 450 employees)
• Tech Fit: 10/10 (Prospect uses AWS)
• Budget: 9/10 (Verified budget for security)
• Result: 92.5% ICP Match (Tier 1 Priority)

The Importance of the LTV/CAC Ratio

The calculator also measures your LTV to CAC ratio. In a healthy B2B SaaS environment, a ratio of 3:1 or higher is considered excellent. If your ICP match is high but your ratio is below 1:1, you may need to reconsider your pricing strategy or acquisition channels even if the customer profile is "ideal."