Affiliate Marketing Commission Calculator
Estimate your potential earnings based on traffic and conversion rates.
How to Calculate Affiliate Marketing Commissions
Affiliate marketing success is a numbers game driven by four primary variables: traffic, conversion rate, average order value, and your agreed commission percentage. Understanding how these metrics interact allows you to forecast your income and identify which part of your sales funnel needs optimization.
The Mathematics of Affiliate Earnings
The calculation follows a logical progression from the moment a user clicks your link to the final payout:
- Step 1: Sales Count = Clicks × (Conversion Rate / 100)
- Step 2: Total Revenue = Sales Count × Average Order Value (AOV)
- Step 3: Total Commission = Total Revenue × (Commission Rate / 100)
If you send 2,000 clicks to a product with a 3% conversion rate, you generate 60 sales. If the product costs $100 (AOV) and the program pays a 10% commission, your total revenue generated is $6,000, resulting in a $600 payout for you.
Why Earnings Per Click (EPC) Matters
While the total commission is what hits your bank account, EPC is the most important metric for scaling. It tells you exactly how much every single click you generate is worth. If your EPC is $0.50 and you can buy high-quality traffic for $0.30 per click, you have a profitable, scalable business model.
Tips to Increase Your Payouts
To increase your earnings without necessarily increasing traffic, focus on improving your conversion rate through better copywriting and targeting, or choose affiliate programs with higher Average Order Values (AOV). High-ticket affiliate marketing often yields better results even with lower traffic volumes because the commission per sale is significantly higher.